![Logo](../assets/img/logo-light.png)
Fast and curious
Puma stepped up to flaunt its stuff as Sole DXB - the hippest urban event of the year - made its return at uber stylish Dubai Design District.
We grounded the brand’s ‘brave’ and ‘confident’ image with an eye-grabbing activation that practically dared the visitors to break the rules.
![image](../assets/img/Projects_BrandActivations/Activations_PUMA/img1.jpg)
The big red button
The sleek, enigmatic dispenser stood out among the chic variety of offerings with its big red button and a large warning that said, ‘Don’t press this.’
Naturally, the high-spirited crowds jumped at the chance (who can deny the draw of a ‘don’t push’ button?) and out popped a souvenir – a salute to their gutsy gesture.
![image](../assets/img/Projects_BrandActivations/Activations_PUMA/img2.jpg)
The Puma shot
The visitors could also snap a reel of wild memories at the Puma photo booth. The reel was stamped with the brand’s unique logo and colours and could be printed as well as shared via email.
![image](../assets/img/Projects_BrandActivations/Activations_PUMA/img3.jpg)
Clawing in the views
The activation was ideated to amp up the surprise factor and ignite a stir across the socials that drew in the youthful, urban crowds.
![image](../assets/img/Projects_BrandActivations/Activations_PUMA/img4.png)