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The Hanging House Originals

WORLDS WE OWN.
IPs THAT SHAPES
WHAT'S NEXT.

Most agencies execute for others. We create for ourselves. The Hanging House IP Studio is a parallel engine, living creative platforms built to license, co-create, and scale.

THE CONCEPT

IMMERSIVE DINING
THEATRE

Yo Mama's House is a walk-in immersive dining theatre that captures what it felt like to grow up in the Gulf in the early 2000s. Inspired by real homes, real smells, and real everyday life from that time.

Visitors don't observe. They hear, smell, touch, and move through the space, creating a connection that goes beyond visual nostalgia into something felt. Across 10 days, guests walk through a curated journey that ends at an intimate dinner celebrating the little things we left behind.
YoMama's House - a walk-in immersive dining theatre

WORK WITH YO MAMA’S HOUSE

BRING NOSTALGIA BACK
TO YOUR EXPERIENCE.

HOW TO ENGAGE

WORK
WITH
OUR IP

01.

LICENSE EXISTING CONCEPTS

Take one of our four IPs and run it in your market, mall, or campaign. Same proven format. Your branding layer. Our operational blueprint.

02.

ADAPT TO YOUR BRAND OR AUDIENCE

We reshape the IP around your specific audience, cultural context, or brand positioning. Same bones. New skin. Sharper fit.

03.

BUIILD NEW IP TOGETHER

You bring the insight and distribution. We bring the creative engine and production capability. We build something neither of us could alone.

04.

INTEGRATE INTO CAMPAIGNS OR SPACES

Drop the IP directly into an existing campaign, retail space, or digital platform. Modular. Scalable. Already proven to work.

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