MIZMIZ BATTLE CARNIVAL 2026

MizMiz was repositioned for a Gen Z audience with the launch of MizMiz Battles, a gamified feature designed around competition, rewards, and social engagement. The challenge was to move beyond a digital update and create a cultural moment that would reintroduce the brand.

Built around the idea of a Battle Carnival, we translated gameplay into a physical, highenergy environment, where competition could be experienced in real time, blending nostalgia, play, and community into a social-first journey.

An immersive, multi-zone experience at Alserkal Avenue brought the app to life through interactive challenges, live leaderboards, and reward systems, turning gameplay into a shared spectacle that positioned MizMiz as a bold, culturally relevant platform for Gen Z.