The Hanging House Originals
WORLDS WE OWN.
IPs THAT SHAPES
WHAT'S NEXT.
Most agencies execute for others. We create for ourselves. The Hanging House IP Studio is a parallel engine, living creative platforms built to license, co-create, and scale.
THE CONCEPT
PLAY ISN'T JUST
FOR KIDS.
Built on behavioral insight into how adults form genuine connections, GUGU uses game mechanics, surprise, and physical interaction to break down social barriers and create moments that stick.
It drives connection and unexpected engagement wherever it lands, malls, brand activations, corporate environments, and public spaces.
WORK WITH GUGU
LET'S PUT
PLAY TO WORK.
HOW TO ENGAGE
WORK
WITH
OUR IP
01.
LICENSE EXISTING CONCEPTS
Take one of our four IPs and run it in your market, mall, or campaign. Same proven format. Your branding layer. Our operational blueprint.
02.
ADAPT TO YOUR BRAND OR AUDIENCE
We reshape the IP around your specific audience, cultural context, or brand positioning. Same bones. New skin. Sharper fit.
03.
BUIILD NEW IP TOGETHER
You bring the insight and distribution. We bring the creative engine and production capability. We build something neither of us could alone.
04.
INTEGRATE INTO CAMPAIGNS OR SPACES
Drop the IP directly into an existing campaign, retail space, or digital platform. Modular. Scalable. Already proven to work.