ORA BAYN Launch 2025

At The Hanging House, we believe that experiences should feel like a home away from home, and for ORA’s entry into the UAE market, we thought it would be fitting to create an experience that defined the emotional and cultural space that BAYN would occupy.

With less than a month between go-ahead to guest arrival, we transformed a raw beachfront into an unforgettable expression of brand and place. A masterclass in experiential precision in serene luxury.

ORA's Bayn wears a philosophy of delicate balance between modern architecture and profound natural serenity. The challenge for us was to translate that ethereal concept into a tangible experience for a VVIP audience.

How do you make them feel the tranquility, the luxury, the unique "Realm Between" without building permanent structures? The goal was to evoke a sense of home, an emotional anchor, a lifestyle that whispered belonging, not “sales pitch”.

Our vision for ORA Bayn was to sculpt serenity into a tangible destiny.

We imagined an experience where every detail dissolved the boundary between architecture and atmosphere, where the natural midpoint of Ghantoot echoed Bayn's identity. Showcasing square footage is a mundane task; but for us, it was about showcasing a lifestyle that spoke to belonging and tranquility.

We aimed to craft a journey that was as inevitable as the tide, as refined as the architecture, and as unforgettable as the feeling of finding home.

We introduced a floor finish that breathed. It breathed water.

Using three-dimensional, double-laminated vinyl, we created the illusion of water movement beneath their very feet. It was a subtle, yet profound, reflection of Bayn's coastal language, achieved without the weight or complexity of permanent infrastructure. It was the liquid canvas upon which the entire experience unfolded.

The evening's programming was a theatrical crescendo unfolding in two acts.

The first paired a high-energy DJ set with a synchronized drone symphony overhead. The second elevated the atmosphere further, with a live orchestra performing supplementing the DJ. Both shows featured over 500 drones forming mesmerizing animations in the night sky, culminating in a breathtaking reveal of the BAYN and ORA logos, suspended in light above the stage. This sky-high narrative was a testament of precision and poetic ambition.

With over 1,200 guests arriving (far beyond the initial 800 forecasted), the event's success hinged on an unseen hand of precision.

Our project management team operated with absolute focus, turning potential chaos into seamless flow. Custom-built staging, lounge seating, lighting rigs, and landscaping were installed in a matter of days (even when an unprecedented 2-metre snake decided to terrorize the team!). Yet, creative quality was never compromised, and the environment remained consistent with the original intent, even as the scope continued to evolve.

Safe to say, we thrive under pressure; it's where our best work truly emerges.