A smart spin on trade

Setting its sights on a new dawn of smart logistics, Tabadul sought to establish Saudi Arabia as a global leader in trade solutions at the largest tech event in the region – GITEX 2021.

We based our ideations on the brand’s barrier-breaking visions to craft a unique and immersive experience for visitors looking to learn more about the know-hows behind Tabadul’s seamless solutions.

Ideas set-in-motion

Using interactives and gamification we amped up the visitors’ drive to engage with the activations where they become a part of the ‘journey’ themselves.

Users engaged with holograms, motion based TMS systems, sensor-activated infographics and 270° immersive rooms to explore the brand’s offerings.

The hanging structure

Capturing the distinct colours and dynamic shapes of the brand’s logo, our central structure was artfully suspended in the compact space above the stand.

And so, we handily succeeded in turning heads while also fully impacting the brand’s image within the limited space.

The open layout and spread-out activations both ensured that the stand gave off a welcoming air and avoided crowd jams, thus, upholding COVID-safety standards.