25 years of medical expertise

American Hospital is a pioneer in the health industry, known for leading by example and raising the bar on medical excellence.

With 25 years of expertise under their belt, they sought to boost their presence at Arab Heath 2021, the region’s largest healthcare event.

And so, we crafted a bold stand using reactive, futuristic displays to appeal to experts and the general masses alike.

Technology guided by a warm hand

Inspired by the heart of the brand, we communicated a perfect synergy between state-of-the-art tech and the human touch in all our activations.

Our motion-and-sensor-based interactives gave the user full control over the experience and encouraged them to reflect on the brand’s offerings as well as their own health and wellbeing.

A vision beyond visionary

We went from brief to execution in 2 months, crafting six dynamic activations that were ergonomically arranged in in 88 m2 space.