• Influencers engaged
  • Locations explored
  • X-Trails activated
  • Event runtime
    5 hours

A Thrilling X-Pedition into the Unknown

The New Nissan X-Trail harmoniously fuses style, technology, and utility, offering an uncompromised blend of design and adventure.

Embracing the mission to DEFY ORDINARY, we engaged influencers in a profound brand encounter that showcases the X-Trail’s distinctive identity and capabilities.

In the Great X-Trail Expedition, we invited influencers to journey into the unknown, pushing their limits with the trailblazing X-Trail. Guided by a tailor-made app, their digital compass, they embarked on a thrilling exploration of diverse Dubai pitstops, each step bringing them closer to unlocking the mystery of the X.