Experiential agency

Brand moments people step into

See our work Dubai · Abu Dhabi · Riyadh

What we doAll services

Live Events & Event ManagementLeadership summits, conferences, corporate gatherings and large-scale public events, from first idea to final cue.
Permanent SpacesBrand experience centres, visitor destinations, retail environments and immersive spaces built to last.
Exhibition Stands & PavilionsCustom exhibition stands, large-scale expo pavilions and immersive exhibition experiences that hold attention.
Brand ActivationsMall activations, pop-ups, immersive brand campaigns and fanzones that turn attention into action.
Brand, Store & Automotive LaunchesProduct and brand launches, store openings and automotive reveals that make the first impression count.
Creative Technology & Interactive ExperiencesInteractive installations, immersive environments and AI-powered experiences where the technology serves the story.

In numbers

Projects delivered

across brand, culture, and communities.

Awards Start a projectLet’s build your world.Briefs, ideas, half-ideas, wild dreams, all welcome.Talk to Us

We build
worlds
with
purpose

Who we are

We are The Hanging House. An independent experiential agency creating brand experiences across the UAE, Saudi Arabia and beyond. We bring storytelling, design, technology and production together to turn ambitious ideas into immersive experiences that invite people to explore, play and make memories.

01EXPLORE

We follow our curiosity, question assumptions and look beyond the obvious to discover what’s possible.

02EXPERIENCE

We create experiences people can step into and help shape, sparking emotion, connection and shared memories.

03EVOLVE

Experiences can change how people think and act, and how brands show up. They push us to keep experimenting, too.

01 / 04

Nissan NismoGlobal Launch

Welcome to the Red Ring Society.

We invited guests into a secret society for the reveal of two NISMO cars, with a six-metre motorised ring at the centre of the reveal.

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02 / 04

American HospitalWorld Health Expo

Step inside the future of care.

To mark American Hospital’s 30th year, we designed and built a 325 sqm pavilion where visitors could explore advances in healthcare firsthand.

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03 / 04

MizMizBattle Carnival

An app became
a playground.

We brought digital battles into the real world, turning gameplay into culture, competition, and chaos.

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04 / 04

BMW1 Billion Followers Summit

BMW M through a creator’s lens.

We built M Square so creators could get up close to BMW M and capture it in their own style.

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01020304

StrategyCreativeTechnologyExecution

The architecture of experience

Strategy

Before we sketch anything, we agree on who we’re designing for, what you want to achieve and how we’ll measure success.

Audience insight
Objectives & KPIs
Creative direction

Creative

We develop the story, design the space and show you in 3D how it all comes together.

Concept & story
3D design
Content

Technology

In our Lab, we prototype and build technology that lets people interact with a space, trigger a reveal or change what happens around them.

Interactive & AV
Creative tech & AI
Prototyping

Execution

From start to finish, you’ll work with one team. We handle fabrication and installation, then stay on site to make sure the experience runs as planned.

Build & installation
On-site management
Post-event reporting

The Hanging House Originals

Worlds of our own

We build experiences for brands and develop original creative platforms of our own. You can license a platform, co-create with us or bring one into your world.

Explore our originals →